Traditional media is dying, and social media is quickly becoming people's first stop for advertising, marketing and news. With less than half of people under age 25 getting their news from local news stations and newspapers, and each generation using traditional media less and less, the trend of using social media as a primary method receiving and disseminating information is expected to continue. 

In the session, The Engagement Gap: The Massive Social Media Opportunity Cities Overlook, at ICMA's Local Government Reimagined Conference in Denver, Colorado, USA, the presenters shared their top three tips for making the most of your social media messaging:

1. Organic social media is for resident priorities, not for advertising. 

Save the "selling" points for paid ads. You want residents to see your account as a community resource.

2. Be consistent in your posting. 

You want to be seen as a consistent and reliable sources of information.

3. Have engaging content. 

Content that immediately catches your attention, and quickly shows the viewer the value in engaging with it.

These simple tricks will help you build, keep and expand your social media follower base, as well as raise your engagement. Having straightforward, relatable content that consumers can absorb quickly and easily will transform your social media and its outcomes!

About the Presenters

Isobel Sylvian is a seasoned leader and a Partner at COMPETE, where she drives impactful campaigns and strategies for high-profile clients. Before COMPETE, she ran her own social media shop where she mastered the art of crafting compelling narratives to connect with diverse audiences. At COMPETE, Isobel has advised and led initiatives for prominent clients, delivering excellent client services and measurable growth. Known for her organizational precision and innovative approaches, she empowers her clients to amplify their voices and achieve lasting influence.

Chris Ricci is a partner at COMPETE Digital. Before COMPETE, Chris founded and ran Chris Ricci Presents, Inc. an event promotion firm in Central California. When Trump won the election he was compelled to get involved politically. Prior to joining COMPETE in 2019, he worked with the social media teams in CA-21 and Josh Harder in CA-10, and on texting campaigns for Democratic candidates using Relay and Hustle. Chris is also an elected Councilmember for the City of Modesto, giving him even deeper insight into what campaigns and elected officials need from their media firm.

Ryan Pané is a social media and digital media professional with a background working in entertainment and New York State politics. As an avid social media user, Ryan enjoys finding the intersection of politics and pop culture. Ryan believes that every person has a unique story just waiting to be told and strives to find new and creative ways to bring them to life.