Last week, ICMA announced the launch of the Life, Well Run campaign to raise awareness of and appreciation for the value of professional local government managers. In a press release sent through PRNewswire to news outlets and reporters across the country, ICMA describes the goals of the campaign, why it’s important, and what the campaign has done so far.

Using PRNewswire's MultiVu service, the multimedia press release also includes the official Life, Well Run video, links for readers to download campaign materials, and access to the Life, Well Run website and Twitter feed.

View the press release and don't let it be your secret; share this link with your colleagues, constituents, elected officials, and local media.

Are you going to the ICMA Annual Conference in Boston?

If so, then be sure to stop by the educational session "Life, Well Run and You" to hear from your colleagues about how they have used or are thinking of using Life, Well Run campaign materials in their communities or states. You can ask questions of the panelists and will walk away with some fresh ideas on how to bring the campaign to your community. The session is on Tuesday, September 24, 2:00 p.m.-3:10 p.m. in room 306.

For more information about Life, Well Run, contact Catherine Smith, campaign manager, at 202-962-3632 or csmith@icma.org.