As a national sponsor of the ICMA Coaching Program you will:
- Learn what issues are driving local governments
- Reach senior leaders and rising stars
- Access a large audience.
The Coaching Program in Brief
- High-impact webinars that leverage technology to share best practices and career insights.
- Career Compass columns addressing critical topics for managing and enjoying career success.
- Innovative tools – templates for local area networking and speed coaching, coaches galleries of volunteer professionals, and more—that bring high-touch opportunities to local agencies.
This program has an 12-year track record of delivering extraordinary value to its audiences and sponsors. More than 5,000 attend live webinar sessions annually, and thousands more participate in other events and access digital recordings. Sponsorship positions you in the forefront of coaching for local government leaders.
The Investment
With a select group of national sponsors, the ICMA Coaching Program can expand its reach throughout the United States and internationally.
- Gold sponsors contribute at the $20,000+ level per year
- Silver sponsors contribute at the $10,000-$19,999 level per year
- Inaugural national sponsors in 2016 receive a 10% discount, good for three years
| Benefits for National Sponsors | Silver | Gold |
| Brand recognition with more than 7,000 participants | X | X |
| More than 100,000 logo market impressions | X | X |
| Understanding of what drives local government spending of $1.7 trillion per year in the U.S. | X | X |
| Affiliation with a highly valued and growing program (attendance continues to rise over 10%/year) | X | X |
| Recognition at the ICMA Annual Conference | X | X |
| Visibility at ICMA events, such as Speed Coaching and Next Gen Mixer | X | X |
| On air webinar sponsor announcements | X | X |
| Online video sponsor announcements to reach website visitors | X | |
| Sponsor recognition on live and recorded webinars | X | |
| Join the Coaching Advisory Panel and offer suggestions of topics and presenters for webinar and professional development consideration. | X |
