Durham, NC's case study is not about one success story and how it could be implemented in other communities. Our story is told here through a series of case studies and examples. All of which speak to how Durham has evolved into something quite different from what it was 20 years ago. Thus, we present to you the Anatomy of Cool - how Durham, NC has used public-private partnership and unique funding mechanisms to promote economic sustainability through: small business development, entrepreneurial incubation, and job creation and placement.