One of the City of Tamarac, Florida’s five Strategic Goals is “Clear Communication”. This goal is to “ensure effective communication within the organization and throughout the City, and enhance the visibility of City programs and services.” Like most local and state governments, the City of Tamarac has been doing more with less. The recession of the past couple of years has taken a significant toll on the revenues of the City and has caused them to look for new ways to achieve their goals in the most cost effective way possible. In order to achieve their goals they looked to new communication trends. The ways by which people were getting and sharing information had changed drastically from past years; it was now instantaneous and free using social media and other web 2.0 technologies.