Queen Creek developed a program to attract professional event and festival producers with the intention of providing sufficient support through seed funding, three-year contracts, and supplemental marketing support. Preference is given to events that attract a wide range of participation and promote the attributes of the community, which is included in the scoring criteria used by the Festival Partnership Program Subcommittee (FPPS). As a rural suburb of Phoenix, the program serves as an economic development tool along with a fun way to enhance the quality of life for residents.