The Andover Project Team scope of work was to provide the Town of Andover with fresh insights and candid advice to evaluate the Downtown area and develop a comprehensive playbook of best practice recommendations focusing on a sense of place and destination. What makes a great destination downtown? A sense of place for who? What assets does Andover have to leverage? What defines and distinguishes Downtown Andover? The Andover Team set out to answer these questions and more.

Areas of emphasis include:

• Strategies to make Downtown Andover a vibrant “destination” location
• Options on land use and infrastructure to maximize potential
• Recommendations on complementary uses
• Creative opportunities to build community
• Opportunities to create a sense of place
• Identification of signature events
• Analysis of business inventory
• Strategies to attract visitors